Patrícia is the Managing Director of JeffreyGroup Brazil and has more than 25 years of experience in corporate communications, branding and issues and crisis management. She has provided counsel to companies across a wide range of industry sectors, and has managed strategic communications programs for leading Brazilian businesses, multinational companies and global brands in Brazil and as part of regional and global campaigns. Prior to joining JeffreyGroup, Patrícia was CEO of BCW Global in Brazil and, before that, Burson-Marsteller Brazil. She also previously held executive positions in marketing and communications at Andreoli MS&L, Booz & Company, Albert Einstein Hospital and McKinsey & Company. Patrícia graduated with a degree in German and English from the University of São Paulo and has a postgraduate degree in Communication from ESPM. She speaks Portuguese, English, Spanish, and German.