Toby Craig, Director of Corporate and Commercial Communications, City Football Group
Toby joined City Football Group (CFG) in 2014, initially as Head of Marketing Communications, before moving to a broader role, overseeing all non-football communications for the Group, its six clubs and related businesses. CFG includes Premier League Champions Manchester City and Major League Soccer’s New York City FC. Toby has been at the forefront of developing the narrative for CFG, an original model in the world’s biggest and favourite sport, as well as helping to drive a season-long behind the scenes documentary on Amazon Prime; All or Nothing: Manchester City.
Prior to joining City, a non-practising barrister, Toby’s experience spanned public affairs, PR and strategic communications in roles at Weber Shandwick, Linklaters and the Bar Council. He was named in PR Week’s 29 under 29 in 2010 and in Leaders in Sport’s Leaders Under 40 Class of 2018.