Viet N'Guyen


Founder & CEO, Issa PR & Subculture
Viet N’Guyen is the founder and CEO of international luxury lifestyle agency, Issa PR and Subculture.
Founded in 2014, Issa PR represents some of the world's most iconic brands, including global campaigns for Absolut, Absolut Elyx, Vogue Italia, Warner Records, The United Nations, Davidoff Cool Water, National Geographic, and Def Jam Records with Fendi. Subculture is a culturally defining brand marketing agency that represents the intersection of art, culture, music, fashion and sports. Current campaigns include a mental health documentary featuring Dwayne Johnson, Alan Shearer, Jamie Redknapp, and Kelly Holmes, and an Amy Winehouse exhibit.

Viet was chosen by George Wayne from Vanity Fair for his “Downtown 100” List of “inspired and relevant people who define downtown Manhattan” alongside Alexander Wang and Madonna, when the agency first launched. She was recognised as one of New York Business Journal's "Women of the Year” in 2018 and awarded “Communicator of the Year” by PR Couture in 2019. She is currently a guest lecturer at New York University (NYU)’s School of Business, Stern on the “Intersection of Fashion, Luxury & Philanthropy” and previously international PR. Accolades and press on the agency include: Associated Press (AP), Reuters, Dow Jones, Vanity Fair, New York Business Journal, PR Week, PR Couture, and Yahoo Finance!

She was formerly a Director and SVP at Edelman in London and New York for nearly a decade, and Head of PR for boutique agency, projekt : nyc working with clients from Moby, Grammy award- winning singer, Lupe Fiasco, Diesel and Art Basel. Viet graduated from Kings College London University with First Class Honours in English Literature and Language.