Results


Campaign categories

WINNER: Back To Work

Medela India Private Limited

Agency: Genesis Burson-Marsteller

Highly Commended: Prescribed to Death

National Safety Council

Agency: Ketchum, Energy BBDO, m ss ng p eces, PHD

Finalist: "TBE protection? Yes, of course!"

Pfizer Germany

Agency: Cohn&Wolfe Germany

Finalist: My Life, Our Future – Making Knowledge Hereditary

National Hemophilia Foundation, American Thrombosis and Hemostasis Network, Bloodworks Northwest, Bioverativ

Agency: KYNE

Finalist: #MakingSchistory - Raising awareness for the neglected tropical disease, schistosomiasis

Merck & GSA

Agency: MSL

WINNER: Medtronic Puts 5,000 Employees First in Wake of Hurricane Maria

Medtronic

Agency: Edelman

Highly Commended: Countdown to Day One: Creating DowDuPont

DuPont

Agency: Gagen MacDonald & Think Marketing

Finalist: StepAhead

GE

Agency: TVC Group

Finalist: VOXI Launch

Vodafone

Agency: We are Vista

Finalist: Hitachi Vantara Company Launch Campaign

Hitachi Vantara

Finalist: Go Hilton: Giving Team Members the World

Hilton

WINNER: Manyata: #DontForgetMoms

MSD for Mothers

Agency: Weber Shandwick

Highly Commended: Facing up to Schizophrenia: The Fight for Better Treatment, Support and Acceptance

Hong Kong Association of Psychosocial Rehabilitation

Agency: Weber Shandwick

Finalist: Girls In STEM

Microsoft Europe

Agency: Creation

Finalist: Dubai Fitness Challenge: 30x30

The Dubai Corporation for Tourism and Commerce Marketing (DCTCM)

Agency: ASDA'A Burson-Marsteller

Finalist: Prescribed to Death

National Safety Council

Agency: Ketchum, Energy BBDO, m ss ng p eces, PHD

WINNER: Dogs Who Changed the World

Milk-Bone

Agency: PR Hacker

Highly Commended: Staring Down Wall Street: State Street's Fearless Girl

State Street Corporation

Finalist: Our freedom is (still) not granted

O2 Czech Republic / O2 Slovakia

Agency: Triad Advertising, FleishmanHillard, Seesame

Finalist: Manyata: #DontForgetMoms

MSD for Mothers

Agency: Weber Shandwick

Finalist: Duracell: Big Battery Hunt

Duracell

Agency: Hill+Knowlton Strategies

Finalist: AMERICA’S BIGGEST BREWER HALTS BEER PRODUCTION IN RESPONSE TO NATURAL DISASTER

ANHEUSER-BUSCH

Agency: FleishmanHillard

Finalist: Girls In STEM

Microsoft Europe

Agency: Creation

WINNER: Americans for Affordable Products

National Retail Federation and Retail Industry Leaders Association

Agency: DDC Public Affairs

Highly Commended: #toocoolforplastics

Iceland Foods

Agency: Weber Shandwick

Finalist: Responsible Skifest

Holmenkollen Skifestival AS

Agency: JCP Nordic

Finalist: 2017 Bayer Bee Care Program

Crop Science, a division of Bayer

Agency: Porter Novelli, BBDO and Mastermind Marketing

Finalist: Medtronic Puts 5,000 Employees First in Wake of Hurricane Maria

Medtronic

Agency: Edelman

WINNER: 2017 - The Year of Nice

Monarch

Agency: Tin Man

Highly Commended: Force Friday II

The Walt Disney Company

Finalist: Dubai Font: A New Form of Expression

The Executive Council of Dubai

Agency: ASDA'A Burson-Marsteller

Finalist: Xbox One X Launch

Edelman Assembly

Agency: Edelman Assembly

Finalist: Great Art for Everybody

Rise Art

Agency: Tin Man

Finalist: ManFran

Virgin Atlantic

Agency: Weber Shandwick

Finalist: Bring Your O Game

Hot Octopuss

Agency: Manifest Group

WINNER: Blood Normal

Libresse

Agency: Ketchum

Highly Commended: BK LOVING "IT"

Burger King Deutschland GmbH

Agency: Emanate GmbH

Finalist: Igniting Excitement for Call of Duty: WWII’s Return to Its Franchise Roots

Activision

Agency: PMK BNC, Step 3, RED Consultancy

Finalist: Children of Understanding

Campofrío Food Group

Agency: LLORENTE & CUECA S.L.

Finalist: The Spotted Cheetah

Frito-Lay

Agency: Ketchum

WINNER: Break Bread Smash Stigma

Casey House

Agency: Narrative (a division of Bensimon Byrne)

Highly Commended: Pure Earth Highlights Global Impact of Pollution to Public Health Problem and Economics

Pure Earth

Agency: TogoRun

Finalist: Evan PSA

Sandy Hook Promise

Agency: Dini von Mueffling Communications

Finalist: Saving lives in Anguilla: Ensuring the UK Government protects its citizens

The Pure Anguilla Foundation

Agency: Aequitas Consulting

Finalist: #ClickWithCompassion Campaign

Monica Lewinsky

Agency: Dini von Mueffling Communications

Finalist: Know, Never Forget, Condemn. And Forgive

The Memory Fund, The GULAG History Museum

Agency: CROS

WINNER: HPE Takes its Mars-Shot

Hewlett Packard Enterprise

Agency: Interfuse Communications, a Ketchum Company

Highly Commended: THE UNITED STATES OF BEER

ANHEUSER-BUSCH

Agency: FleishmanHillard

Finalist: Starbucks, 15 Years in Mexico

Starbucks

Agency: LLORENTE & CUECA S.L.

Finalist: Open New Worlds

Viacom18 Media Pvt.

Finalist: Global Relevance Review

Golin

WINNER: #Nuggs4Carter

Wendy's

Agency: Ketchum, VML and Spark

Highly Commended: Emirates Child Boredom Quotient

Emirates

Agency: Red Consultancy

Finalist: MAKE IT Live: Showcasing the business value of creativity

Adobe

Agency: MSL China

Finalist: #ISeeMore

Institution of Engineering and Technology

Agency: Tin Man

Finalist: Halo Wars 2 Beta Launch

Edelman Assembly

Agency: Edelman Assembly

WINNER: Back To Work

Medela India Private Limited

Agency: Genesis Burson-Marsteller

Highly Commended: The Great Singapore Replay

Agency: Zeno Group and Temasek

Finalist: It's Time We #PayAttention

AVON Beauty Products

Agency: Zeno Group India

Finalist: Manyata: #DontForgetMoms

MSD for Mothers

Agency: Weber Shandwick

Finalist: Joy

HomeAway

Agency: Ketchum Singapore

WINNER: Test of Courage

Pfizer

Agency: Ketchum/Little George

Highly Commended: Educador Inspirador - Inspiring Learning

Quizlet

Agency: Sherlock Communications

Finalist: The First Time Has No Age

Pfizer

Agency: Ketchum/Little George

Finalist: Inovathon Scania 2017

Scania Latin America

Agency: LLORENTE & CUECA S.L.

Finalist: Umami, The 5th Taste

Ajinomoto do Brasil

Agency: Race Communications

WINNER: 9th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017

Proprietary thought leadership campaign

Agency: ASDA'A Burson-Marsteller

Highly Commended: Unleash Your Potential

INFINITI Middle East

Agency: Four Communications Gulf

Finalist: Innovation Prize for Africa 2017-African Innovation Foundation Innovation Prize for Africa

African Innovation Foundation

Agency: Djembe Communications FZ LLC

Finalist: Energy With Impact

Abu Dhabi National Oil Company

Agency: ASDA'A Burson-Marsteller

Finalist: #MadeinQatar

Al Meera Consumer Goods Company

Agency: GREY DOHA

Finalist: Dubai Font: A New Form of Expression

The Executive Council of Dubai

Agency: ASDA'A Burson-Marsteller

Global PR categories

WINNER: Staring Down Wall Street: State Street's Fearless Girl

State Street Corporation

Highly Commended: DB Export Beer Bottle Sand

DB Breweries

Agency: Spark PR & Activate

Highly Commended: Handle with Care

Gillette

Agency: Ketchum

Finalist: Make Earth Great Again

BrewDog

Agency: Manifest Group

Finalist: BK LOVING "IT"

Burger King Deutschland GmbH

Agency: Emanate GmbH

Finalist: Blood Normal

Libresse

Agency: Ketchum

WINNER: Bayer Global Community Service Day

Bayer Environmental Science

Agency: Global Prairie on behalf of Bayer

Highly Commended: Dubai Font: A New Form of Expression

The Executive Council of Dubai

Agency: ASDA'A Burson-Marsteller

Finalist: Sunflowers 360

The National Gallery, Vincent Van Gogh Museum, Neue Pinakothek, Philadelphia Museum of Art, and Seiji Togo Memorial

Agency: Facebook

WINNER: An Icon Re-Imagined: launching the Nokia 3310 at Mobile World Congress

HMD Global - the home of Nokia phones

Agency: AxiCom

Highly Commended: Digital Empowers

Tata Consultancy Services

Finalist: Samsung's First Look 2017

Samsung Electronics Co.

Agency: FleishmanHillard

Finalist: USA Pavilion at Expo 2017

U.S. State Department and Private-Sector Sponsors

Agency: APCO Worldwide

Finalist: African Innovation Foundation's Innovation Prize for Africa

African Innovation Foundation

Agency: Djembe Communications FZ LLC

WINNER: Gorillaz Recruitment Code Cracking Challenge

Jaguar Land Rover

Highly Commended: Zippo Flame Art

Zippo

Agency: DeVries Global

Finalist: Force Friday II

The Walt Disney Company

Finalist: The Wolf

HP

Finalist: Blood Normal

Libresse

Agency: Ketchum

Finalist: Taking Flight to Explain Complicated Technology from Cockpit to Cabin

Honeywell Aerospace

Agency: WE Communications

WINNER: Honeywell Goes Live to Drive Demand Worldwide

Honeywell Safety & Productivity Solutions

Agency: Weber Shandwick

Highly Commended: #LETSWOW – Lidl x Heidi Klum fashion collection

Lidl Stiftung & Co KG

Agency: häberlein & mauerer

Finalist: 9th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017

Proprietary thought leadership campaign

Agency: ASDA'A Burson-Marsteller

Finalist: Digital Empowers

Tata Consultancy Services

Finalist: Force Friday II

The Walt Disney Company

WINNER: A Very Merry Mistake

Air New Zealand

Highly Commended: FIS Readiness Report

FIS

Finalist: #LETSWOW – Lidl x Heidi Klum fashion collection

Lidl Stiftung & Co KG

Agency: häberlein & mauerer

Finalist: Childhood Enders

Save the Children

Agency: Weber Shandwick

Finalist: Shell Driving Experiment

Shell

Agency: Edelman

Finalist: 2018 Travel Risk Outlook & Business Resilience Trends Watch

International SOS

WINNER: Evan PSA

Sandy Hook Promise

Agency: Dini von Mueffling Communications

Highly Commended: Youth Ag-Summit: Inspiring the Next Generation of Agricultural Leaders

Bayer, Division Crop Science

Agency: Weber Shandwick (Brussels)

Finalist: 9th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017

Proprietary thought leadership campaign

Agency: ASDA'A Burson-Marsteller

Finalist: ReConnect: The world’s biggest recruitment programme for career-break women

Vodafone Group

WINNER: Girls4Tech: Making a difference one girl at a time

Mastercard

Highly Commended: 9th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017

Proprietary thought leadership campaign

Agency: ASDA'A Burson-Marsteller

Finalist: #DreamBigPrincess

Disney Consumer Products and Interactive Media

Finalist: ReConnect: The world’s biggest recruitment programme for career-break women

Vodafone Group

People and agencies

WINNER: Weber Shandwick

Highly Commended: Edelman

Finalist: Cohn & Wolfe

Finalist: FleishmanHillard

Finalist: Golin

WINNER: Instinctif Partners

Highly Commended: GCI Health

Finalist: Manifest Group

Finalist: KYNE

Finalist: Zeno Group

WINNER: Royal Philips

Highly Commended: Financial Times

WINNER: Girls4Tech: Making a difference one girl at a time

Mastercard

WINNER: Kirsten Walkom

Save the Children International

Highly Commended: Karen Kahn

HP

Finalist: Sara Mitzner

Swimsuits For All

Finalist: Edward Walsh

Royal Philips

Finalist: Franz Paasche

PayPal Holding

WINNER: Aedhmar Hynes

Text100

Highly Commended: Gail Heimann

Weber Shandwick

Finalist: Edward Reilly

FTI Consulting

Finalist: Ellen Ryan Mardiks

Golin

Finalist: Kathy Bloomgarden

Ruder Finn

WINNER: Antonio Lucio

HP

Highly Commended: Peter McGuinness

Chobani