Take on the world


The PRWeek Global Awards champion the power of communication across the world. We are celebrating the organisations that tell their stories in a way that transforms behaviours on an international stage.


This year’s categories span the entire industry, recognising people, teams and businesses meaning there’s an opportunity to showcase all of your achievements to PRWeek’s global audience. 


Winning a PRWeek Global Award demonstrates the highest possible standards, elevating your brand and building trust in your business, enabling the growth of international enterprise. Guaranteed to impress your current clients and draw in prospective clients.

 


From the editor

The eighth iteration of the PRWeek Global Awards comes at an extraordinary time in world history, with the globe ravaged by the coronavirus health pandemic, environmental crises, racial injustice, febrile political and civil discourse and economic uncertainty. 

In this volatile environment, the need for organizations to display leadership and the ability of communicators to advocate, demonstrate purpose and act authentically has never been more important. The Awards will highlight the work, individuals, teams and brands leading the way and set precedents for others to aspire to emulate.

Steve Barrett, VP, editorial director, PRWeek/Campaign US

Why Enter


Recognition from industry experts
With entries judged by some of the leading individuals within the sector in a rigorous two stage process, and competition from the best agencies worldwide - winning an PRWeek Global Award is a celebration of 12 months hard work. 

Benchmark yourself internationally
Entering encourages you to view your business from a different perspective and identify areas for improvement. The learnings are as valuable as the award itself. Celebrating the strengths in your campaigns and showcasing exceptional work not only strengthens your business, but develops the industry as a whole. 

Exposure on a global stage
PRWeek is an internationally recognised brand and the Global Awards celebrate agencies from around the world. With editorial teams in the UK, US and Hong Kong providing content read across the world, your work will be seen by a global audience of more than 100k. Awards winners will feature both in digital and print media.
Motivate your team  
Entering will let your employees know you value their work, providing motivation, encouraging innovation and giving a clear goal for the team to work towards. If your work makes the shortlist or wins an award, that means the judges see it achieves the highest possible standard! Let the motivation and celebration begin!

Grow your business
Winning an award demonstrates the highest possible standards, elevating your brand and building trust in your business, enabling the growth of international enterprise. Impress your current clients and draw in prospective clients. 
Entry Deadlines
Early Bird Deadline:  Wednesday 13th January 2021
Standard Deadline: Wednesday 27th January 2021

Chair of Judges


Stacey Tank, Chief Corporate Affairs & Transformation Officer at Heineken

The 2021 Awards will be judged by a panel of senior PR professionals led by our Chair of Judges - Stacey Tank, Chief Corporate Affairs & Transformation Officer at Heineken.

"This was a year when a lot of us woke up every day asking ourselves if there was more we could be doing to bring our communities together when it felt like we were hurtling apart at breakneck speed. There were many moments when I felt paralyzed by the weight of the challenges we face and yet, when I pop my head up and see the work that companies and brands are leading to do their part in the world, it reminds me that every good intention, every small nudge toward a better future helps. I feel incredibly honoured to chair the Global Awards this year and hope we seize the moment as an opportunity to elevate work that can inspire us all to be better and do more to contribute to a brighter future."
An elite panel of judges will chosen by PRWeek’s editors from across the Middle-East, the US, UK, and Asia will be responsible for reviewing and scoring each entry submitted.

These judges include senior PR professionals from agency, corporate, nonprofit and government teams, as well as PR education professionals. Judges will be chosen because of their professional and wide-ranging level of expertise.

If you would like to be considered for part of the 2021 judging panel, please submit your nomination for consideration

Award categories


Campaign of the year
Consumer Launch
Honouring the launch of a consumer product or service. 


 

Product Brand Development
Recognising outstanding success in development, reinvigoration or re-launch of an established consumer brand.

 

Non-Profit
Most effective work on an international non-profit programme, designed to raise money, or to influence public or political opinion. 


 

Corporate Branding
Honours new company launches or corporate rebranding initiatives.

 

Public Sector
Honouring cross-national work in the public sector, standalone or in partnership with corporations, government agencies, or NGOs.

 

Issues and Crisis
The winning entry will demonstrate effective management of a significant issue or crisis, internal or external.

 

Corporate Social Responsibility
Recognises a CSR programme that demonstrates the organisation’s tangible commitment to delivering on ethical, environmental, or social justice commitments.

 

Employee Communications
Awarding a great internal communications campaign.

 

Healthcare
Honours pharmaceutical or healthcare initiatives.

 

Best Influencer Marketing Campaign
This category will award the most effective, innovative and creative campaign that uses one or more social media influencers to achieve its aims. The idea must be PR-led, although we will not exclude entries that involve payment or other incentives to influencers; however, please detail these in your entry.
For this award, we de ne a social media influencer as an individual or group that has become influential o the back of their own social media platforms. It excludes anyone with pre-existing fame (e.g. actors, sportspeople, reality TV stars).

 

Best Campaign in Asia-Pacific
Open to transformative work carried out in one or more Asia-Pacific countries. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

 

Best Campaign in Latam
Open to transformative work carried out in one or more LATAM countries. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

 

Best Campaign in Middle East
Open to transformative work carried in the Middle East. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

 

Best Campaign in Europe (Outside UK)
Open to transformative work carried out in Europe. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

 

Global PR Breakthrough
Transformative work that crosses national borders, across all types of media and information channels.
This award is open to any type of campaign, across verticals that brought a company or organisation to a new level of engagement or understanding among key stakeholders.

 

Global Event Activation
Celebrates campaigns that successfully align and maximise sponsorship of global events such as international sporting, political, NGO or technology events. Events may include, but are not limited to, FIFA World Cup, Olympic Games, Cannes, CES, SXSW, World Economic Forum/Davos, and more.

 

Global Creative Idea
Celebrates a game-changing creative idea that takes
a brand, company or organisation in a new, exciting direction and delivers results that exceed expectations. The creative idea may have significant regional variations, but will be based on a fundamental creative idea that is clear and demonstrable. The winning work must be deployed in two or more regions to qualify.

 

Global Integration
PR strategy leads the way for the winning campaign that takes this award, which honours work that crosses marketing channels and disciplines. Submitted work must be deployed in two or more regions to qualify.

 

Global Content
Recognises the best use of strategic and creative content that drives business and brand objectives across multiple markets. The winning work must be deployed in two or more regions to qualify.

 

Global Citizenship
Honours a local or regional campaign that jumps across borders to create awareness, engagement, and results beyond the scope of the original target market. Winning campaigns must demonstrate multi-regional metrics that were not driven by paid-for media outside the core region.

 

Global Agency
(three or more continents)

The agency that wins this award will demonstrate great business results as well as talent development, community leadership, innovation and outstanding customer relationships across at least three different continents.

Note: We highly encourage you to submit a video for this category

 

International Agency
(two or more countries)

Celebrating agencies that demonstrate great business results as well as talent development, community leadership, innovation and outstanding customer relationships across at least two different countries. Revenue limit of $100m per annum.

Note: We highly encourage you to submit a video for this category

 

Best Agency in Asia Pacific
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the Asia-Pac market, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category

 

Best Agency in Middle East
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the Middle East market, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category.

 

Best Agency in LATAM
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of Latin American markets, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category.

 

Best Agency in Europe (Outside UK)
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of European markets, talent development, leadership in the region, innovation, and eye-catching customer relationships

Note: We highly encourage you to submit a video for this category

 

Global Professional - In House
Celebrating the work of a PR professional whose innovation and leadership is advancing the public relations profession. Judges will be looking for professional qualities including, effective team leadership internally, including development of staff.

Note: We encourage agency professionals to suggest/ nominate professionals from the in-house side for this award.

 

Global Professional - Agency
Celebrating the work of a PR professional whose innovation and leadership is advancing the public relations profession. Judges will be looking for professional qualities including, effective team leadership internally, including development of staff.

Note: We encourage agency professionals to suggest/ nominate professionals from the in-house side for this award.

 

Best PR Professional in Asia Pacific
Celebrates the work of an in-house or agency PR professional in the Asia-Pac market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

 

Best PR Professional in Middle East
Celebrates the work of an in-house or agency PR professional in the Middle East market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

 

Best PR Professional in LATAM
Celebrates the work of an in-house or agency PR professional in the Latin American market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

 

Best Professional in Europe (Outside UK)
Celebrates the work of an in-house or agency PR professional in the Europe market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

 

PRWeek Global Awards


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