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Take on the world

The PRWeek Global Awards champion the power of communication across the world. We are celebrating the organisations that tell their stories in a way that transforms behaviours on an international stage.

This year’s categories span the entire industry, recognising people, teams and businesses meaning there’s an opportunity to showcase all of your achievements to PRWeek’s global audience.

Winning a PRWeek Global Award demonstrates the highest possible standards, elevating your brand and building trust in your business, enabling the growth of international enterprise. Guaranteed to impress your current clients and draw in prospective clients.

From the editor

The eighth iteration of the PRWeek Global Awards comes at an extraordinary time in world history, with the globe ravaged by the coronavirus health pandemic, environmental crises, racial injustice, febrile political and civil discourse and economic uncertainty.

In this volatile environment, the need for organizations to display leadership and the ability of communicators to advocate, demonstrate purpose and act authentically has never been more important. The Awards will highlight the work, individuals, teams and brands leading the way and set precedents for others to aspire to emulate.

Steve Barrett, VP, editorial director, PRWeek/Campaign US

Entry Deadlines

The deadline for the 2021 PRWeek Global Awards has now passed

Why Enter

Recognition from industry experts

With entries judged by some of the leading individuals within the sector in a rigorous two stage process, and competition from the best agencies worldwide - winning an PRWeek Global Award is a celebration of 12 months hard work.

Benchmark yourself internationally

Entering encourages you to view your business from a different perspective and identify areas for improvement. The learnings are as valuable as the award itself. Celebrating the strengths in your campaigns and showcasing exceptional work not only strengthens your business, but develops the industry as a whole.

Exposure on a global stage

PRWeek is an internationally recognised brand and the Global Awards celebrate agencies from around the world. With editorial teams in the UK, US and Hong Kong providing content read across the world, your work will be seen by a global audience of more than 100k. Awards winners will feature both in digital and print media.

Motivate your team

Entering will let your employees know you value their work, providing motivation, encouraging innovation and giving a clear goal for the team to work towards. If your work makes the shortlist or wins an award, that means the judges see it achieves the highest possible standard! Let the motivation and celebration begin!

Grow your business

Winning an award demonstrates the highest possible standards, elevating your brand and building trust in your business, enabling the growth of international enterprise. Impress your current clients and draw in prospective clients.

Chair of Judges

Stacey Tank, Chief Corporate Affairs & Transformation Officer at Heineken

The 2021 Awards will be judged by a panel of senior PR professionals led by our Chair of Judges - Stacey Tank, Chief Corporate Affairs & Transformation Officer at Heineken.

"This was a year when a lot of us woke up every day asking ourselves if there was more we could be doing to bring our communities together when it felt like we were hurtling apart at breakneck speed. There were many moments when I felt paralyzed by the weight of the challenges we face and yet, when I pop my head up and see the work that companies and brands are leading to do their part in the world, it reminds me that every good intention, every small nudge toward a better future helps. I feel incredibly honoured to chair the Global Awards this year and hope we seize the moment as an opportunity to elevate work that can inspire us all to be better and do more to contribute to a brighter future."

2021 Judges

Loretta Ahmed

Houbara Communications

CEO & Founder

Mark Chakravarty

Novartis

Global Head Communications & Patient Advocacy

Vikki Chowney

H+K Strategies

Global Head of Content + Publishing

Deepshikha Dharmaraj

Genesis BCW

Chief Executive Officer

Gina Din - Kariuki

Gina Din Group

Founder

Paul George

Omnicom

Global Health Lead, Omnicom PR Group

Lucy Harvey

H+K Strategies

Managing Director, METIA

Caitlin Hayden

BAE Systems, Inc.

SVP of Communications

Rikki Jones

GCI Health Asia-Pacific and BCW Singapore

Managing Director, GCI Health Asia-Pacific and BCW Singapore

Michael Kaye

OkCupid

Global Communications & PR Manager

Margaret Key

MSL Group

CEO, AMA

Dimitris Konstantellos

Total E&P

External Relations Country Lead

Didier Lagae

MARCO

CEO & Founder

Lydia Lee

Weber Shandwick

President, China

Nick Leonard

Ruder Finn

Managing Director

Larry Loh

Twitter

Head of Communications, Asia Pacific

Penny Mairoudhiou

Costa Coffee

Group PR UK&I

Sarika Modi

Triple Eight

CEO

Jennifer Morris

Anheuser-Busch

Vice President

Patrick O'Neill

Sherlock Communications

Managing Partner

Kevin O'Sullivan

FleishmanHillard

Senior Partner & ECD

Jo Patterson

3MonkeysZeno

Managing Director

Bea Perez

The Coca-Cola Company

Chief Communications, Sustainability & Strategic Partnerships Officer

Sergii Pershyn

Senior Advisor

David Phillips

Pangolin

Director & Co-Founder

Andy Polansky

IPG DXTRA

Chairman & CEO

Joe Quenqua

WW International, Inc.

Chief Communications Officer

Ilan Schaefer

Weber Shandwick Germany

CEO

Tom Steiner

Pearson PLC

Vice President, Corporate Communications

Jennifer Tear

The Janssen Pharmaceutical Companies of Johnson & Johnson

VP, Communication & Public Affairs, Asia Pacific

Jennifer Temple

HPE

CCO

Alex Thompson

Thomson Reuters

Chief Communications Officer

Emily Tofield

Ministry of Justice, UK Government

Group Director of Communications

Andy West

Hotwire

Chief Development Officer

Rebecca Wilson

WE Communications

EVP Australia & Singapore

Award categories

Campaign Categories

Campaign of the year

Consumer Launch

Honouring the launch of a consumer product or service.  

Product Brand Development

Recognising outstanding success in development, reinvigoration or re-launch of an established consumer brand.

Non-Profit

Most effective work on an international non-profit programme, designed to raise money, or to influence public or political opinion.  

Corporate Branding

Honours new company launches or corporate rebranding initiatives.

Public Sector

Honouring cross-national work in the public sector, standalone or in partnership with corporations, government agencies, or NGOs.

Issues and Crisis

The winning entry will demonstrate effective management of a significant issue or crisis, internal or external.

Corporate Social Responsibility

Recognises a CSR programme that demonstrates the organisation’s tangible commitment to delivering on ethical, environmental, or social justice commitments.

Employee Communications

Awarding a great internal communications campaign.

Healthcare

Honours pharmaceutical or healthcare initiatives.

Best Influencer Marketing Campaign

This category will award the most effective, innovative and creative campaign that uses one or more social media influencers to achieve its aims. The idea must be PR-led, although we will not exclude entries that involve payment or other incentives to influencers; however, please detail these in your entry.
For this award, we need a social media influencer as an individual or group that has become influential on the back of their own social media platforms. It excludes anyone with pre-existing fame (e.g. actors, sportspeople, reality TV stars).

Best Campaign in Asia-Pacific

Open to transformative work carried out in one or more Asia-Pacific countries. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

Best Campaign in Latam

Open to transformative work carried out in one or more LATAM countries. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

Best Campaign in Middle East

Open to transformative work carried in the Middle East. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

Best Campaign in Europe (Outside UK)

Open to transformative work carried out in Europe. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

Global PR Categories

Global PR Breakthrough

Transformative work that crosses national borders, across all types of media and information channels.
This award is open to any type of campaign, across verticals that brought a company or organisation to a new level of engagement or understanding among key stakeholders.

Global Event Activation

Celebrates campaigns that successfully align and maximise sponsorship of global events such as international sporting, political, NGO or technology events. Events may include, but are not limited to, FIFA World Cup, Olympic Games, Cannes, CES, SXSW, World Economic Forum/Davos, and more.

Global Creative Idea

Celebrates a game-changing creative idea that takes a brand, company or organisation in a new, exciting direction and delivers results that exceed expectations. The creative idea may have significant regional variations, but will be based on a fundamental creative idea that is clear and demonstrable. The winning work must be deployed in two or more regions to qualify.

Global Integration

PR strategy leads the way for the winning campaign that takes this award, which honours work that crosses marketing channels and disciplines. Submitted work must be deployed in two or more regions to qualify.

Global Content

Recognises the best use of strategic and creative content that drives business and brand objectives across multiple markets. The winning work must be deployed in two or more regions to qualify.

Global Citizenship

Honours a local or regional campaign that jumps across borders to create awareness, engagement, and results beyond the scope of the original target market. Winning campaigns must demonstrate multi-regional metrics that were not driven by paid-for media outside the core region.

People and Agencies

Global Agency

(three or more continents)

The agency that wins this award will demonstrate great business results as well as talent development, community leadership, innovation and outstanding customer relationships across at least three different continents.

Note: We highly encourage you to submit a video for this category

Best Agency in Asia Pacific

Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the Asia-Pac market, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category

Best Agency in Middle East

Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the Middle East market, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category.

Best Agency in LATAM

Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of Latin American markets, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category.

Best Agency in Europe (Outside UK)

Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of European markets, talent development, leadership in the region, innovation, and eye-catching customer relationships

Note: We highly encourage you to submit a video for this category

Global Professional - In House

Celebrating the work of a PR professional whose innovation and leadership is advancing the public relations profession. Judges will be looking for professional qualities including, effective team leadership internally, including development of staff.

Note: We encourage agency professionals to suggest/ nominate professionals from the in-house side for this award.

Global Professional - Agency

Best PR Professional in Asia Pacific

Celebrates the work of an in-house or agency PR professional in the Asia-Pac market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

Best PR Professional in Middle East

Celebrates the work of an in-house or agency PR professional in the Middle East market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

Best PR Professional in LATAM

Celebrates the work of an in-house or agency PR professional in the Latin American market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

Best Professional in Europe (Outside UK)

Celebrates the work of an in-house or agency PR professional in the Europe market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

PRWeek Global Awards

Awards night in simpler times