Congratulations to our 2021 winners!

Campaign Categories

The Climate Store

Prime Weber Shandwick

Client: Felix

Crayola Colors of the World Crayons

Golin

Client: Crayola

Zeno and Lenovo Reshape Realities with the World's First Foldable PC

Lenovo

Client: Zeno

Fabric of the Community

W Communications

Client: Grenfell Athletic

Marmite x Lynx: The World’s First Social Distancing Deodorant

W Communications

Client: Lynx

The game-changing launch of No7 Retinol

WBA

Client: No7, Walgreens Boots Alliance

TWIX Kicks

Weber Shandwick

Client: TWIX, a Mars Wrigley brand

got milk?’ 2.0

Weber Shandwick

Client: Milk Processor Education Program (MilkPEP)

More than a tomato

MARCO

Client: Kraft Heinz (Orlando)

got milk?’ 2.0

Weber Shandwick

Client: Milk Processor Education Program (MilkPEP)

Text for Humanity

Edelman

Client: Sinch

New York Fashion Week Goes Home with Lowe’s

FleishmanHillard

Client: Lowe's

Drive-Through Wedding

W Communications

Client: FREE NOW

Marmite x Lynx: The World’s First Social Distancing Deodorant

W Communications

Client: Lynx

Launching the WWE ThunderDome

WWE

The last older person to die in loneliness

LLYC

Client: BBK Foundation

Arresting the Spread of Covid in Asia’s largest slum

Weber Shandwick India

Client: THE BILL & MELINDA GATES FOUNDATION

ASD: Rockin' the Spectrum

Edelman Canada

Client: Jake's House

Silent Slaughter

JIN

Client: International Organization for Peace building and Social Justice

STORYTELLERS

Orange 360

Client: ONE LIFE FOR DAKOTA

Fabric of the Community

W Communications

Client: Grenfell Athletic

Our One Home

Weber Shandwick

Client: Fauna & Flora International

From Henry Howard Finance to Propel. Rebranding for Results.

Propel Finance

"Life's Good" Brand Rejuvenation Campaign

Hill+Knowlton Strategies

Client: LG Electronics

Bringing Acast Stories to Mexico

Sherlock Communications

Client: Acast

Building awareness and credibility beyond a niche audience

Hill+Knowlton Strategies

Client: Bybit

Where science meets humanity

Ruder Finn

Client: Biogen

Making the Internet Business-Ready

Sherlock Communications

Client: Akamai

Oxford University’s COVID-19 research

University of Oxford

Making the Global Goals Personal

Hill+Knowlton Strategies

Client: The Norwegian Agency for Development Cooperation (Norad)

Shaping the Future Through the 2020 Census

BCW Global

Client: U.S. Census Bureau

STORYTELLERS

Orange 360

Client: ONE LIFE FOR DAKOTA

PROGRAM YOUR VACCINATION

Orange 360

Client: ONE LIFE FOR DAKOTA - GLAXOSMITHKLINE

Beating the Pirates: Stopping one of the largest heists in corporate history

beIN MEDIA GROUP

Arresting the Spread of Covid in Asia’s largest slum

Weber Shandwick India

Client: THE BILL & MELINDA GATES FOUNDATION

Not Safe At Home

Edelman

Client: BMFSFJ

IBM Drives Change with Facial Recognition Product Withdrawal

IBM

Clorox & the Dual PR Pandemic: Weathering a Perfect Storm of Crises

Ketchum

Client: Clorox

Pharmacists at the Center of Walgreens COVID-19 Response

WBA

Client: Walgreens Boots Alliance

Dogs on Zoom

Weber Shandwick

Client: Pedigree

Crayola Colors of the World Crayons

Golin

Client: Crayola

Buy Back Friday

Edelman

Client: IKEA

The CROWN Act

JOY Collective

Client: Dove

#wombstories

Ketchum

Client: Essity/Bodyform

Microsoft: Carbon Negative by 2030

WE Communications

Client: WE Communications and Microsoft Corp.

#HereForRMHC

Weber Shandwick

Client: McDonald's Corporation

Stay Well - Fique Bem

JeffreyGroup

Client: Bayer

#PayPalItForward

PayPal

Engaging 50,000 minds and hearts through behavioural change communications

ASDA’A BCW

Client: Abu Dhabi National Oil Company (ADNOC)

Holiday HQ

Best Buy Canada

Switch It

MSL

Client: AXA Health

RBKC's Black History Month 2020

Royal Borough of Kensington and Chelsea

Now & Next: Engaging employees during challenging times

Ruder Finn

Client: AstraZeneca

PROGRAM YOUR VACCINATION

Orange 360

Client: ONE LIFE FOR DAKOTA - GLAXOSMITHKLINE

CVRM Patient Pathways

Edelman

Client: AstraZeneca

Experiasis

Edelman

Client: NVDV

Stories That Never Stand Still

Edelman

Client: Takeda

World Mask Week: Sparking a Global Movement to Save Lives

Evoke KYNE

Client: The Pandemic Action Network via Panorama Global

I Am Number 17

Hill+Knowlton Strategies

Client: Takeda

My Shade of Pink

Weber Shandwick

Client: Roche

Fabric of the Community

W Communications and Brothers & Sisters

Client: Grenfell Athletic

100 KM OF PREVENTION

Orange 360

Client: LEAGUE AGAINST CANCER

PERFECT MARC JACOBS Influencer Campaign

COTY

Client: Marc Jacobs Fragrances

The Gillette Barber Council Steps Up

MMK+ (Ketchum)

Client: Gillette

ZX: Everything is Cake

W Communications

Client: Adidas

got milk?’ 2.0

Weber Shandwick

Client: Milk Processor Education Program (MilkPEP)

MEET - turning an assumed latecomer into a pioneer

The PR Group

Client: Proform Foods

INFINITI's Innovative Launches in a COVID World

imre

Client: INFINITI Motor Company

Todos Pela Saúde

Weber Shandwick

Client: Itaú Unibanco

Changing the World, One Case at a Time

Sherlock Communications

Client: PGMBM

BoraTestar!

LatAm Intersect PR

Tomorrow Campaign

Prudential do Brazil

Smart-lighting Brazil

Sherlock Communications

Client: Signify

Gamers Without Borders

Hill+Knowlton Strategies

Client: Saudi Arabian Federation for Electronic and Intellectual Sports

#MonthOfGood

Hill+Knowlton Strategies

Client: Instagram

Where You Shop Matters

ASDA'A BCW

Client: VISA

A Voice for Change - 12th Annual ASDA'A BCW Arab Youth Survey 2020

ASDA'A BCW

Diriyah Season

Hill+Knowlton Strategies

Client: The Saudi Ministry of Sport

Launching WWE Network in the Middle East

WWE

The Climate Store

Prime Weber Shandwick

Client: Felix

Missing Masterpieces

Edelman

Client: Samsung

One UniCredit COVID-19 Response Microsite

Finelk

Client: UniCredit in partnership with FinElk and Bladonmore

Making the Global Goals Personal

Hill+Knowlton Strategies

Client: The Norwegian Agency for Development Cooperation (Norad)

Global PR Categories

Period.

Cow

Client: Intimina

#wombstories

Ketchum

Client: Essity/Bodyform

Silent Slaughter

JIN

Client: International Organization for Peace building and Social Justice

Old El Paso’s #MessFreeChallenge galvanises a worldwide sporting community to launch their new innovation while supporting global food banks

Thinkerbell (Global Creative & Strategy and PR - Australia), Grey (PR - Europe)

Client: General Mills

Our One Home

Weber Shandwick

Client: Fauna & Flora International

Be Kind Rewind: A Sleepover at the World’s Last Blockbuster

Weber Shandwick

Client: Airbnb

#IMasturbate Do you? – Lily Allen x Womanizer

WOW Tech Europe GmbH

Client: WOW Tech Group, Brand Womanizer

World's First Virtual Green Carpet Fashion Awards

Eco-Age and Pulse Films

Enabling the 2020 (Virtual) US Open

IBM & The USTA

#PricelessWave

Talker Tailor Trouble Maker

Client: Mastercard

Period.

Cow

Client: Intimina

IBM Actions & Allyship for Racial & Social Justice

IBM

Client: IBM

Lifetime Carbon Neutral

Ketchum

Client: VELUX

Lenovo Launches Vision of 'New Realities' Across the Globe

Lenovo

ideas4ears children's invention contest

MED-EL Medical Electronics

Go Near: Celebrating Local Travel Only On Airbnb

Weber Shandwick

Client: Airbnb

WrestleMania 36

WWE

Looks Like You Need To Let It Out

M&C Saatchi Talk, SS+K, M&C Saatchi Group, M&C Saatchi Sport & Entertainment NYC, Essencius, headspace PR, Peel Iceland & Skö

Client: Promote Iceland

#MessFreeChallenge

Thinkerbell

Client: General Mills

Love it Like the First Time

beIN SPORTS

That's Debatable

IBM

INFINITI's Innovative Launches in a COVID World

imre, Live Nation, and INFINITI

Client: INFINITI Motor Company

#InItTogether

LinkedIn

Completed It Mate: Helping Papa John’s ‘Level Up’ in Lockdown

W Communications

Client: Papa John's

Opportunity2030: The Standard Chartered UN SDG Investment Map

Man Bites Dog

Client: Standard Chartered

#ABetterPlantBasedFuture

APCO Worldwide

Client: Upfield

Love it Like the First Time

beIN SPORTS

Lenovo 'New Realities' Elevates Young Women Voices Around the Globe

Lenovo

Zeno and Lenovo Reshape Realities with the World's First Foldable PC

Lenovo

Client: Zeno

The Unknown Power of Visual Content in Latin America

Sherlock Communications

Client: Getty Images

My Shade of Pink

Weber Shandwick

Client: Roche

#PayPalItForward

PayPal

Coca-Cola in Sweden going 100% recycled plastic

Spotlight

Client: Coca-Cola European Partners Sweden & Coca-Cola AB

W20 Riyadh 2020

APCO Worldwide

Client: Women 20 (W20)

IBM Call For Code

IBM

Client: David Clark Cause

Expanding Access to IBM's P-TECH Model

IBM

Client: IBM

Changing the World, One Case at a Time

Sherlock Communications

Client: PGMBM

WWE

People and Agencies

GCI Health

Clarity

Djembe Consultants

Hotwire

Lansons

Manifest

Sherlock Communications

Golin

FleishmanHillard

Ketchum

W Communications

WE Communications

Weber Shandwick

WE Communications

APCO Worldwide

BCW Global

SPAG Asia

Hill+Knowlton Strategies

ASDA'A BCW

APCO Worldwide

Katch International

markettiers

Sherlock Communications

LLYC

Agora Public Affairs and Strategic Communications

Porter Novelli

LLYC

M3 Communications Group.

EM

Wachsman

Aaron Radelet

Chief Communications Officer, Walgreens Boots Alliance

Claire Hassett

Managing Director and Chief Communications Officer, Deloitte Global

Jack Dyas

Senior Communications Manager, beIN MEDIA GROUP

Michael Kaye

Global Communications & Public Relations Manager, OkCupid

Ellen Ryan Mardiks

Chairman, Golin

Laura Schoen

Chair, Latin America and President, Global Healthcare Practice , Weber Shandwick

Carol Watson

Champion for Diversity, Equity & Inclusion, BCW Global

Barbara Bates

Hotwire

Jenny Tear, Janssen Asia Pacific

Johnson & Johnson

Client: Janssen, The Pharmaceutical Companies of Johnson & Johnson

Ziad Hasbani, CEO, Weber Shandwick MENAT

Weber Shandwick MENAT

Amanda Berenstein

Weber Shandwick

Claudia Daré

Managing Partner, Latam Intersect PR

Alasdair Townsend

Sherlock Communications