As WE Communications’ Global Chief Operating Officer and President of International, Kass
Sells oversees the agency’s EMEA and APAC regions, the global development of WE’s
Integrated Services and Insights & Analytics efforts, along with Global Marketing, PLUS and WE
company partners. In short, Sells brings together the teams and the resources necessary to
deliver great campaigns across the entire media ecosystem, building enduring brand equity and
business impact. A member of WE’s Global Leadership Team, Sells is an agency operator who
drives impressive growth across the agency and increases collaboration across international
Throughout his 25+ year agency career, Sells has focused on three things: clients, people, and
delivering work that changes perceptions. At TBWA Chiat/Day he created national campaigns
for the nation's largest savings bank. As SVP/Director of Business Development at DDB, he led
multiple client's integrated campaigns with a mix of advertising, PR and media. At FCB, where
he led the agency’s Seattle and West Coast operations, he grew his advertising, digital, direct
and CRM skills, leading the team that built HP’s largest B2B loyalty marketing program. Before
joining WE in 2015, he grew Wunderman’s Seattle office into one of the agency’s largest and
most successful. He then brought numerous cross-functional WPP agencies together on Team
Microsoft to create and land campaigns in more than 40 countries. Along the way, he led the
rollout of McDonald’s premium coffee, the global launch of Microsoft Surface and Xbox One,
and T-Mobile’s first customer loyalty program. In his time at WE, Sells has overseen teams
driving integrated communications and marketing work with Volvo, Ste. Michelle Wine Estates,
McDonald’s, iRobot, Honeywell and driven a return to growth in North America during his three
years as NA president.
Throughout his career, he’s overseen teams that have won Cannes Lions, Effies, ADDYs,
Webby, DMA and PR Awards.
Sells serves on the board of The LAGRANT Foundation, helping to bring greater diversity to the
PR, Advertising and Marketing industry. And as a member of the WAC 101 Club, he raises
money to support amateur athletics in the Pacific Northwest.
Kass spends his spare time with family and friends outside on the waters of Puget Sound, hiking
Washington’s Olympic Mountains, and traveling the world.